Getting Started with rCDP Clickstream Integrations

This guide helps you integrate Algonomy Real-time Customer Data Platform (rCDP) into your applications to start capturing and activating customer data in real time.

Overview

The Algonomy Real-time Customer Data Platform (rCDP) enables you to collect, unify, and activate customer data in real time across web, mobile, and server-side channels.

Using rCDP, you can capture user interactions, build unified customer profiles, and power use cases such as personalization, segmentation, journey orchestration, and analytics from a single data pipeline.

This developer guide helps you integrate rCDP into your applications using SDKs, APIs, and prebuilt integrations. It is designed for developers working on e-commerce, retail, and digital marketing systems who need to track customer behavior and enable real-time engagement.

What does this enable?

Once instrumented, rCDP enables the following capabilities from a single, unified clickstream feed:

• Personalization – Deliver tailored content and product recommendations in real time

• Segmentation – Build dynamic audience segments based on user behavior

• Journey Orchestration – Trigger marketing workflows and user journeys

• Analytics – Analyze customer interactions and performance trends

• AI-driven Decisioning – Automate decisions using machine learning models

Note: All integrations follow a standardized event structure (event taxonomy), ensuring consistent data across all channels.

Choose Your Integration Approach

rCDP supports multiple integration methods based on your platform and use case.

Tip: Start with Web or Shopify integration for the fastest time to first event.

Reference

• Event Taxonomy

• Consent Management

• Integration Comparison

• End-to-End Data Flow